One of the main characteristic of social-network sites is to link people, particularly those who share the same interest altogether into one community. Then many activities have taken place depending on their concerns. For example, MovieMobz, the Brazilian social-network site where gathers movie lovers into one place. Members can vote for the favorite movies to be projected on their own cinema.
Live Moch is also another business that employs the use of social-network features. The Live Mocha website offers users the chance to converse with native speakers online. Pictures, audio, and text lessons are also available to assist learners with language development.
I think this is an excellent idea. Long time ago I used to take an English course online. Although the program offers high interactivity, but Live Mocha may have more potential use and importantly, it is more natural. Since languages are part of social culture, leveraging social-network aspects seems to be the most appropriate means of learning. For instance, even though learners would already have a huge collection of vocabularies, they hardly carry out a conversation in foreign languages they are studying. Furthermore, in the formal education, oftentimes students can learn only the formal terms which are use in an academic realm, they miss an opportunity to study other informal or terms which are normally used in real life. One of my foreign friends asked me to teach him the rudest term in Thai. He gave a reason that because such word cannot be learnt in school. When traveling to my country, if he happened to hear that term, so he knows that person should be avoided.
In addition to providing real-world perspective on how a language is spoken by natives, the social-network aspect of the site will keep users motivated as they form friendships with native speakers. In this way, learners are motivated by his/her online friends; they can check each other login time or their scores and gain enthusiasm of their own. For example, I just tried to subscribe to the system. There is one feature that allows learners to take a TOEFL test and then be able to compare the scores with other test-takers. Moreover, these learners can also practice a foreign language in a way that gives cultural perspective. To put it differently, the social-network system help them practice conversational skills while learning about the world.
Currently, most available features are still of a free service. Nonetheless, this kind of business is a great source of income (esp. when “the world is open”, when we require to know more than one language!
Reference:
Erica Naone. “Learning Language in Context: Startup Live Mocha Leverages Social Networking to Teach Foreign Languages,” Technology Review (October 5, 2007), http://www.technologyreview.com/Biztech/19484/?a=f